OVERVIEW
Duration: 60 Minutes
SUMMARY
For agencies that manage media planning and buying in house, the inefficiencies of reconciling financials can have an enormous impact on cash flow. That’s why it’s crucial that your media and finance teams are in lock step to quickly reconcile media invoices to make sure the agency gets paid on time. The only true way to get accurate, actionable financial data is to leverage an API integration between your media planning and buying system and your agency management solution.
Join us to see how agencies can seamlessly integrate FreeWheel’s Strata platform for media stewardship with Deltek WorkBook to manage billing and financials for all marketing campaigns, across media types, in one integrated solution.
You'll Learn:
- How to complete financial reconciliations automatically so you always know what invoices are coming in and which media buys to bill for in advance.
- How to avoid the errors and wait time that are common when importing or having to reenter data from spreadsheets or disparate media management tools.
- How to accomplish all of this by leveraging a true API integration that transfers data in real-time.
